Brand Essence

We believe in a world where mobility will enhance life and will be defined by the people, for the people.

Simple

Simplifying what’s complicated, while focusing on the most important necessities. Modern Premium is all about realizing the values and experiences that meet customer needs in a simpler but more perfect manner, and seeking to use them in a more simplified and convenient way.

Creative

For change and innovation that best provides the most important necessities. The creative thinking that Modern Premium seeks is about providing actual benefits to the customer while addressing their needs in the smartest and most efficient way.

Caring

Cars that care for the driver with heightened reliability, a safer environment, and emotional value. The care that is reflected in Hyundai Motor’s Modern Premium delivers our concern and consideration through emotional values.

Hyundai CV Website

A POWERFUL BRAND BEYOND TYRES

The Pirelli brand is an icon of technology and excellence. It is a name that stands for a premium, high-end style with Italian heritage all underlined by the company’s dominant position as a supplier to luxury car manufacturers. The fame of the Pirelli name and brand also stems from its involvement in many activities beyond tyre manufacturing. It has been involved in motorsports for more than 110 years, as well as sponsoring other sports such as the Italian football team Inter Milan, the Los Angeles Dodgers baseball team, the FIS Alpine World Ski Championship and the Ice Hockey World Championship IIHF. Pirelli is also taking part to a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for 2021, as co-titled sponsor of the vessel. Pirelli is also active in the arts and culture through, the renowned Pirelli Calendar, the Pirelli Foundation and Pirelli HangarBicocca, one of Europe’s largest exhibition spaces for contemporary art. The company is also involved in numerous initiatives for the community. Indeed, the foundation of Pirelli’s brand ecosystem is consumer engagement beyond tyres. Its various activities include:

Pirelli Website